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Now Is the Time - Part 1
9/28/2008 - Ann O'Connell

The finances of individuals, businesses and financial institutions are not at their healthiest. If your business has not already done so, now is the time for it to make adjustments.

Review your Accounts Receivable sub ledger...who owes your business money. Are they paying on time? You may want to review and update your credit policy. Can you afford to offer the same credit terms to clients?

Is it possible to offer a one time special to your customers, with the stipulation that it is a C.O.D. offering. If you have a store, now is the time to look at your slow moving inventory items, have a sale and move those items out the doors. You will generate cash flow, and you will reduce the cost of carrying a slow moving inventory item.

Do you have the money to pay your next two to three months operating costs? If not, where will you get it from? Are your accounts with your suppliers current? If yes, can you reduce your purchases for the next few weeks to lower the level of inventories and to reduce the amount that will be due for payment.

If they are not current, will your suppliers still ship to you for the short term and beyond? Sometimes talking to them and explaining what you can do takes the pressure off and buys you time.

Look at your expenses and take measures to reduce them. For example, do you need all the lights on in your store or office all day everyday? Can you remove some of the lightbulbs to reduce the electricial bill. Look at your habits, is there a way to reduce water useage and consequently reduce your bill?

This is the time to review every aspect of your business operation. If you are driving to and from a customer's site, can you reduce the number of trips or can you at least combine other errands in the same area and make one trip suffice?

Is your vehicle working efficiently? Check the air pressure in the tires, incorrect air pressure can cause your vehicle to burn more gas. Driving faster than 60 miles an hour will burn more gas. Set the cruise control and let other vehicles pass you.


2 Comments From Other Members
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9/28/2008 Doreen Harmony from NY NY wrote:
Great advice! One thing that you did not mention that I think warrants some consideration is advertising. Many times small businesses quit advertising when things get tough. That can create a catastrophe. However, that being said, cost effective advertising is essential. Looking carefully at ones advertising costs and looking for the cheapest way to get the best results is very important. It may be cheaper to do a piggy back mailing than to pay for space ad in an expensive magazine. The closer you can get your ad to the hands of your potential customer the better.
9/28/2008 Ann O'Connell from Greenfield NS wrote:
I have broken the original blog into two parts...to make for easier reading. You are right Doreen, advertising is often one of the first things to go when business slows down. It is often seen as just another expense when it is one of the lifelines of a business. Potential customers need to be reminded that you are still in business and that you have wonderful services and products to offer.

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