Today is Canada Day, a national holiday of festivals, suppers fairs, outdoor activities and fireworks.
Summer is the time for outdoor events, fairs and festivals. I have heard business owners complain because people don’t seem to have a normal routine during the summer. They don’t necessarily shop on Friday evenings or Saturday mornings…they are out enjoying the weather and the events.
Business owners must realize that if there is a change they must look to see how they can take advantage of the way things are. With the regular customers taking in some of the summer activities the smart business owner supports the events, maybe through advertising or sponsorships. Maybe they offer event specials to draw people into their stores or maybe they go to the festival with a kiosk or a portable display of products.
Business owners must adapt. To be successful they not only must offer customers what they want but also when and how they want it.
If you own a convenience store, put a freezer in the parking lot and sell ice cream. If you own a bakery, create a special cookie or treat for each festival that runs. Decorate the inside and the outside of your shop to fit the theme. Put six cookies in bags, and set up a temporary shop on a table at the fair. Offer home delivery for specific hours during the fair. Many people don’t want to take time to bake and cook during the summer but they still enjoy the taste and flavor of good food.
Look for opportunities. Enjoy the summer.